Mr. P.B.S.N. Kumara
Lecturer – Unconfirmed
MTEHM (UoC)

BSc (SUSL)

Email : sumithara@uwu.ac.lk
Office : +94 553 128 94

  • Master of Tourism Economics and Hotel Management, University of Colombo, 2024.
  • Bachelor of Science (Special) in Tourism Management Degree, Sabaragamuwa University of Sri
    Lanka)
  • Community-Based Tourism
  • Tourism Destination Management
  • Travel Agency and Tour Operations

Full Paper Publications 

  • Praveen, Y., & Kumara, P. (2020). Study on the relationship between service quality and guest satisfaction in homestay. JTEAR – Journal of Tourism Economics and Applied Research, 4(1), 47–51.
  • Kumara, P. (2020). Study on the relationship between destination promotion factors and tourists’ arrivals to Sri Lanka. SEUSL Journal of Marketing, 5(2), 15–21.
  • Kumara, P. (2020). The influence of Facebook and Instagram posts on young domestic travelers’ motivation. Journal of Tourism Economics and Applied Research (JTEAR), 4(2), 24–30.
  • Kumara, P., & Senarathna, T. (2021). The impact of COVID-19 pandemic on employee turnover intention in the Sri Lankan tourism industry: Special reference to travel agency employees. Rajarata Journal of Social Sciences, 5(2), 59–73.
  • Kumara, P. (2021). Study on the factors affecting pilgrimage travelers to visit Anuradhapura heritage site. Rajarata Journal of Social Sciences, 6(1), 19–27.
  • Kumara, P., & Senarathna, T. (2021). Study on the influence of social media promotion on domestic tourists’ arrivals to southern coastal area of Sri Lanka. SEUSL Journal of Marketing, 6(1), 38–43.
  • Kumara, P., & Senarathna, T. (2022). An analysis of the relationship between the 5As and domestic tourists’ satisfaction at the Anuradhapura cultural heritage site. Journal of Tourism Economics and Applied Research, 6(1), 1–8.

Conference Publications 

  • Kumara, P. (2020). Study on the push and pull motivation of direct labour-force participation in the Sri Lankan tourism industry. DemARS 2020 Conference Proceedings,Colombo, Sri Lanka, 2020.
  • Sumithra, N. (2020). Analyzing the relationship between destination attributes and satisfaction of tourists who visit Rathnapura district. 3rd Research Conference on Business Studies (RCBS 2020) Conference Proceedings, Vaunia, Sri Lanka, 2020.
  • Sumithra, N. (2020). The relationship between motivation and retention in the homestay business in Ella. 3rd Research Conference on Business Studies (RCBS 2020) Conference Proceedings, Vaunia, Sri Lanka, 2020.
  • Kumara, P. (2020). An investigation of the visitor satisfaction in homestays in Ella. Open University Research Sessions 2020 Proceedings, Colombo, Sri Lanka, 2020.
  • Kumara, P. (2020). Study on the influence of push and pull factors on foreign tourists’ return intention to Ella, Sri Lanka. Open University Research Sessions 2020 Proceedings, Colombo, Sri Lanka, 2020.

Book Chapters 

  • Kumara, P. (2020). Web & social media promotion – Post disaster marketing for promotion of tourism. In Crisis Management and Rebuilding of Tourism Development. University of Colombo, Colombo, 2020.
  • Kumara, P. (2020). Crisis management and rebuilding of tourism development; With reference to Sri Lankan tour guide industry. In Crisis Management and Rebuilding of Tourism Development. University of Colombo, Colombo, 2020.
  • Kumara, S. N., & Rathnasiri, M. S. (2024). Tourist motivation factors towards health and wellness tourism in Sri Lanka. In A. Gantait, K. Singh, & R. Sharma (Eds.), Special Interest Tourism: Exploring Dimensions, Impacts and Future Trends (pp. 1–16). India: Astitva Prakashan.
  • Rathnayaka, J., & Kumara, S. N. (2024). Assessing tourists’ sustainability concerns through Booking.com and TripAdvisor reviews. In S. A. Şimşek, G. Puwanendram, & İ. Şiriner (Eds.), Current Issues in Sustainability (1st ed., p. 151). IJOPEC Publication. https://doi.org/10.5281/zenodo.14598641 ISBN: 978-1-913809-49-2
  • Rathnasiri, M. S. H., & Kumara, S. N. (2025). Dark side of innovations and sustainability in South Asia. In R. Singh, V. Corvello, I. M. Coniglio, & S. Khan (Eds.), Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability (Ch. 11). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83662-368-720251011
  • Kumara, P. B. S. N., & Rathnayaka, J. (2025). Study on visitor experience enhancement via Sri Lankan tea tourism. In S. Silva, D. A. C., G. Puwanendram, B. Erathna, K. M. B. S. Y. Kulasekara, & K. Ganeshan (Eds.), Sustainable tea tourism: Principles and applications (1st ed., pp. 7–160). Routledge. https://doi.org/10.4324/9781003606154
    •