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Prof. J.P.R.C. Ranasinghe
Professor in Tourism Management
BSc(Rajarata)
MBA (Rajarata)
Doctor of Philosophy(Chengdu)
Email : ruwan@uwu.ac.lk
Phone : +94 552 22 6167
Doctor of Philosophy in Tourism Management, School of Tourism Management, Sichuan University, Chengdu, PRC, 2014/2017
Master of Business Administration, Rajarata University of Sri Lanka, 2008/2013
Post Graduate Diploma in Management, Rajarata University of Sri Lanka, 2006/2007
BSc. Special in Tourism and Hospitality Management, Rajarata University of Sri Lanka from 2001 to 2004
Tourism Planning and Management
Tourist Destination Marketing
Cultural and Heritage Tourism
Hospitality management
Events Marketing and Management
SDGs and Tourism
Books Authored
- Ranasinghe R. (2013). Homestay as a Tourism Product in Sri Lanka, Author Publication, Badulla, Sri Lanka.
- Rettinger, R., Senarathna, D., & Ranasinghe, R. (2021). Mountainous Protected Areas in Sri Lanka: The Way Forward from Tea to Tourism?. In Nature-Based Tourism in Asia’s Mountainous Protected Areas (pp. 269-289). Springer, Cham.
- Ranasinghe, R., (2016). Analysis of Demand Motivators for Nuwara-Eliya as a Tourist Destination, In Aslam,M., Cooper,J.M., Othman, N., Lew, A.A., (Ed.), Sustainable Tourism in Global South (pp. 251-268). Cambridge Scholars publishing.
- Ranasinghe, R., Rathnayake, I., (2016). Homestay in Sri Lanka: Operator Perspectives, In Aslam,M., Cooper,J.M., Othman, N., Lew, A.A., (Ed.), Sustainable Tourism in Global South (pp. 75-90). Cambridge Scholars publishing.
- Ranasinghe, J. P. R. C., Sammani, U. G. O., & Perera, K. J. T. (2021). Impact of the COVID-19 pandemic on tourism operations and resilience: stakeholders’ perspective in Sri Lanka. Worldwide Hospitality and Tourism Themes.
- Ranasinghe, R., Herath, J., Nawarathna, D., Gangananda, N., Bandara, A., & Pattiyagedara, S. (2021). Lockdown Pressure of Corona Pandemic, Tourism Industry Pull, and Individual Travel Push: A Critical Review. Tourism Industry Pull, and Individual Travel Push: A Critical Review (May 31, 2021).
- Ranasinghe, R., Damunupola, A., Wijesundara, S., Karunarathna, C., Nawarathna, D., Gamage, S., … & Idroos, A. A. (2020). Tourism after corona: Impacts of COVID 19 pandemic and way forward for tourism, hotel and mice industry in Sri Lanka. Hotel and Mice Industry in Sri Lanka (April 22, 2020).
- Ranasinghe, J. P. R. C., & Pradeepamali, J. (2020). After corona (COVID-19) impacts on global poverty and recovery of tourism-based service economies: an appraisal.
- Danthanarayana, C., & Ranasinghe, R. (2020). The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods.
- Korinth, B., & Ranasinghe, R. (2020). Covid-19 pandemic’s impact on tourism in Poland in March 2020.
- Ranasinghe, R. (2020). Post-covid19 (novel corona) economic recovery: Critical review on economic immunity of Sri Lanka. Available at SSRN 3587179.
- Ranasinghe, R., & Cheng, L. (2020). Tourism-Driven Mobilities: Scale Development Approach in Postwar Growth Setting in Sri Lanka. International Journal of Asian Business and Information Management (IJABIM), 11(3), 119-134.
- Ranasinghe, R. (2021). Restructuring Tourism Industry in the after month of Corona (COVID-19) Pandemic: Sri Lankan Perspective. Available at SSRN 3763116.
- Ranasinghe, R., & Nawarathna, D. (2020). Antecedents of Residents’ Support for Mega-Events: A PLS Path Model Based on Perceived Event Impacts and Quality of Life. In Travel and Tourism: Sustainability, Economics, and Management Issues (pp. 299-314). Springer, Singapore.
- Ranasinghe, J. P. R. C., Danthanarayana, C. P., Ranaweera, R. A. A. K., & Idroos, A. A. (2020, May). Role of destination smartness in shaping tourist satisfaction: A SEM based on technological attributes in sri lanka. In IOP Conference Series: Earth and Environmental Science (Vol. 511, No. 1, p. 012001). IOP Publishing.
- Ranasinghe, R. (2021). Geotourism as a Tool for Tourism Development in Sri Lanka: An Exploration. Available at SSRN 3868326.
- Ranasinghe, R., Gangananda, N., Bandara, A., & Perera, P. (2021). Role of Tourism in the Global Economy: The Past, Present and Future. Journal of Management and Tourism Research, 4(1).
- Z Li, R Cui, L Li, Y Hu, R Ranasinghe, (2018), Inertia Stages and Tourists’ Behavior: Moderator Effects of Zone of Tolerance, Switching Barriers and External Opportunities, International Journal of Tourism and Hospitality Management in the Digital Age
- R Ranasinghe, L Cheng (2017), Tourism-induced mobilities and transformation of indigenous cultures: where is the Vedda community in Sri Lanka heading to?, Journal of Tourism and Cultural Change, 1-18
- R Ranasinghe, L Cheng, (2017), Reflections from Elephant1 to Lion2: the critical impact factors on Indian tourist’s loyalty to Sri Lanka, International Journal of Leisure and Tourism Marketing 5 (2), 143-162
- Z Li, Y Hu, R Ranasinghe, J Li, R Cui (2017), Structural relationships between inertia, satisfaction, loyalty and revisit behaviour: empirical evidence from local tourists in Chengdu, International Journal of Leisure and Tourism Marketing 5 (3), 248-270
- Ruwan Ranasinghe, Cheng Li, (2017), Dimensions of Mobilities, Tourism and Transition of Cultural Hegemony: A Qualitative Inquiry from Sri Lanka, International Journal of Tourism Anthropology
- Ranasinghe, R., (2016), Potentials of Chinese outbound travel for the growing tourism industry of Sri Lanka; A review, World Wide Journal of Multidisciplinary Research and Development, 2(1): 66-69
- Wijesundara.S.R., Ranasinghe.R. (2015). Perceived Barriers for Employment in Tourism Industry among Rural Communities. International Journal of Asian Business and Information Management, 6 (3) 1-15. DOI 10.4018/IJABIM.2015070101
- Ranasinghe, R. (2015), Strategic myopia of Tourism Development in Sri Lanka, International Journal of Multidisciplinary Research and Development 2015; 2(2): pp. 604-609.
- Ranasinghe, R. (2015), Evaluation of Homestay accommodation Supply of Sri Lanka, International Journal of Multidisciplinary Research and Development 2015; 2(2): pp. 442-447.
- Ranasinghe, R., (2015), Evaluation on Homestay Accommodation Supply in Sri Lanka, Journal of Hospitality & Tourism, Vol. 13, 1, 67-77.
- Ranasinghe, R., (2015), Modeling Visitor Perceptions on Homestay Tourism in Sri Lanka, South Asian Journal of Tourism and Heritage, Vol. 8, 18-29.
- Ranasinghe R. (2014). The Perceived Impacts of Tourism on the Small-Scale Entrepreneurs – published at: “International Journal of Scientific and Research Publications (IJSRP), Volume 4, Issue 10, October 2014 Edition”
- Ranasinghe, R. Deshapriya, R. (2011). Significance of Tourism industry in Sri Lankan Economy, JM International Journal of Management and Marketing, 1(2), 164-174.
- Ranasinghe, R. and Karunarathne, C. (2014), Evaluate the Quality of Homestay Industry in Sri Lanka- Special Reference to Ella, Proceedings of International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka.
- Ranasinghe R. (2014). Analysis of Motivators for Tourism Demand in Nuwara Eliya as a tourist Destination, Tropical Tourism Conference, Kandalama, Dambulla, Sri Lanka
- Ranasinghe R., Rathnayake. I, (2014). Homestay in Sri Lanka, Operators’ perspective, Tropical Tourism Conference, Kandalama, Dambulla, Sri Lanka.
- Ranasinghe, R. (2013). Determinants of level of innovation and its impact on business performance; empirical evidence form hotel industry of Sri Lanka, Proceedings of the International Conference on Tourism Marketing of Management and Science University of Malaysia.
- Ranasinghe, R. (2013). Socio-economic impacts of homestay accommodation, case of Ella tourism zone, Proceedings of the International Conference on Tourism Marketing of Management and Science University of Malaysia.
- Ranasinghe R. (2013). Exploration of Competitiveness in Hotel Industry, Proceedings of the International Conference of Sabaragamuwa University of Sri Lanka, belihuloya.
- Ranasinghe, R. (2011). Tourists’ Satisfaction and Behavioral Intention, Proceedings of the International Conference on Business Management of University of Sri Jayewardenepura.
- Ranasinghe, R. and Fernando, M.J.R.S. (2015), Identifying the potential to develop Nuwara Eliya as a tea tourism destination; Demand and supply perspectives, Proceedings of 5th International Conference, Uva Wellassa University, Badulla, Sri Lanka.
- Ranasinghe, R. and Dilhani H.A.A., (2015), The effects of motivation, satisfaction and revisit intention of tourists on Ayurvedic tourist hotels (with special reference to Galle district), Proceedings of 5th International Conference, Uva Wellassa University, Badulla, Sri Lanka.
- Nirmani, I.C. and Ranasinghe, (2012). R. Impact of Brand Element Changes on Brand Equity: Special reference to Dialog Telecom in the Telecommunication industry in Sri Lanka, Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Wijesundra, W.P.N. and Ranasinghe, R. (2011). Impact Assessment of Quality Certifications on Organizational Performance with Special Reference to Hotels Certified by SLSI. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Paranawithana, K.N. and Ranasinghe, R. (2011). Analysis of Value in Delivery Process in Hotel industry; Special Reference to Star Classified Hotels in Colombo, Kalutara and Galle Districts. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Shameer, M.N.A. and Ranasinghe, R. (2010). The Customer Relationship Management Tools and Customer Satisfaction in the Hotel Industry; with special reference to Kandy District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Silva, W.H.T.C. and Ranasinghe, R. (2010). Study on impact of Ecotourism Practices on Customer Attractiveness in Tourism Industry; with special reference to Nuwara Eliya District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Sheriff, A.M. and Ranasinghe, R. (2010). Service Quality perception in the Hotel Industry; with special reference to Galle District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Kaluarachchi K.T.P.R> and Ranasinghe, R. (2010). Potentials, Problems and Obstacles faced by the Hotel Sector In Developing Ecotourism as a vehicle for Socio-economic Development; with special reference to Badulla District. Proceedings of the International Conference of Uva Wellassa University, Badulla. Sri Lanka.
- Chairman / Uva Tourism Promotion Bureau (2020 to present)
- Director (OTS)/AHEAD World Bank Project (2019 to Present)
- Head/Department of Tourism Studies (2019 to present)
- Head Department of Management Sciences – (2018-2019)
- Management board Member of Cestour project funded by European Union, 2020-2024
- Project Management Lead – Evaluating Local Governments performance funded by LDSP project of World Bank, 2021/2022
- Project Manager/Key Consultant- Tourism Risk, Resilience and Sustainable Destination Development funded by GIZ of Germany
- Head of the Department of Tourism and Hospitality Management- 2010-2013
- Secretary to the Higher degree committee of faculty of management of UWU
- Member of University, industry coordination centre of UWU 2014 onwards
- Student Counsellor for entertainment activities 20014 onwards at UWU
- Member of the University Research Committee 2012 onwards
- Member of the Faculty Board of Faculty of Management, 2009 onwards
- Secretary to the Course Committee of Hospitality, Tourism and Events Management Degree Programme, 2009 onwards
- Member of the course committees of ten other degree programmes, 2009 onwards
- Committee member of the corporate Social Responsibility initiatives at Aitken Spence PLC in 2008/2009
- President Youth Association, 2007/2008
- Charter member of the Lions Club of Biyagama South 2008 onwards
- General Organizer for District Youth Association for Puttlam District in 2000/2001
- President Rajarata University Rotary Club attached to Colombo South Rotary Club 2002/2003
- "Professor Geoffrey Lloyd Gold Medal for the best performance of the Department of Hospitality Management in the academic year 1999-2000
- Anuradapura Motor Sport Club Gold Medal for the Best overall performance of the faculty of Management Studies in the academic year 1999-2000
- Certificate for excellence at the research competition held among the MBA graduates of University of Kelaniya and University of Rajarata
- Dr. Rohan Fernando’s, Director of Business Development at Aitken Spence PLC, letter of appreciation for the service rendered as the committee member of sustainable team at Aitken Spence Hotels"